’Not their own idea’
Excerpt from an essay by the founder of Wiggy’s
Companies are very resistant to changing the way they do things, especially if it’s not their own idea. I learned this very early in my career, and I run into it again and again even today.
Then, as now, success often had more to do with fashion and advertising than with function. Wiggy’s today is a company focused on function and durability, rather than fashion, and I had those same priorities back then.
Basically, I couldn’t get laminated Polarguard into the marketplace because of politics, vested interests, and the fact that people are slow to change the ways they do things, especially if it isn’t their own idea.